Sales Seduction: An Almost Yes

I was seduced.  No, not that kind of seduction.  It was a sales seduction, and I fell for an “almost yes”.  It was such an easy trap because when I thought I heard “Yes, that sounds good,” I was off and running.  Running to spend hours and hours doing volunteer work – that’s right, volunteering my expertise to do a proposal for their consideration.

Have you ever heard, “Can you just put something in writing so we can review it?” Several hours, a dozen spell checks and editing by an assistant later, that “something in writing” was an awesome document that laid out every detail of the project, including the benefit to the prospective client. I thought we were all on the same page, these prospective business partners and me.

Money had been mentioned, glossed over and a number put in the air. There was no commitment, no agreement, just the bare hint that perhaps this might work. My excitement took over and ruled me. I was so fired up with the possibilities that I ignored everything else I knew and ran with it.

A week later, everything changed at the second meeting. Once I’d sent the proposal, the game changed. They had thought it over and decided they didn’t have the funds. Words spoken that I thought I understood meant something completely different to them.  Instead of a new client, I walked away with two new emotions, anger and frustration replacing last week’s excitement.

Sometimes, even I need the Business Wisdom,

“You can’t take emotions to the bank.”

Here are three tips for avoiding being seduced by an “almost yes.”

  • Ask more money questions than you think necessary.
  • Pause and manage your emotions before you start writing a proposal, particularly if this is a “big” project or possibility.
  • Make one phone call before you start working on the proposal to see if anything has changed since you first spoke to them

Learn how to nail the money conversation before you waste hours writing proposals.

Know Your Money Scripts

When I started my business, I was very surprised that the world didn’t come knocking down my door. I knew nothing about sales and marketing and certainly didn’t see myself as a salesperson. That was until I learned that nothing happens until someone sells something.  Value given for value received is the basic premise of all business transactions.  Every business owner is in sales.

Even after that lesson, though, success wasn’t overnight.  Little did I know or even understand at that time that negative “money scripts”, ideas about money and sales transactions that were running in the background, without my awareness, impact sales success as much or more than any other single factor.

These hidden money scripts make generating revenue more complex than merely explaining a product’s features and benefits. You can give an amazing presentation, and the money scripts will still be the largest factor in the final purchasing decision.  The sum total of your negative money experiences – worrying about it, not having enough of it, and particularly the current economic doom and gloom messages so prevalent these days – shape your values, attitudes, beliefs and money fears.

Not only do you and your salespeople have a bundle of beliefs, fears and phobias about money, so do your prospective clients. When you sit in a sales meeting, you are not alone!  There is a chorus of voices on both sides of the table drowning out the reasonable, fair offering of your product or service.  If you aren’t prepared to address the money scripts, the client’s fears (“It costs too much”) can trigger a salesperson’s price-cutting reaction or simply lead him or her to walk away in defeat.  The negative cycle is reinforced by feelings of remorse, regret and failure.

No amount of traditional training, motivation or award incentives can break through these hidden money scripts. They are similar to that undetected virus on your computer.  Money scripts run in the background, slowing your success and stealing new income.  You may spend hours of time trying to debug your computer system.  But until the hidden source of the problem is discovered, it’s all a waste.  Discover and confront your money scripts and they no longer have the power to slow you down.

Do you know what money scripts are compromising your sales success?

The Divine Kick in the Butt

I remember when I was a corporate trainer and was laid off during a corporate downsizing along with the entire training department. We were eliminated!

I got another job, the same thing. I was fired two weeks before Christmas! Still don’t know why.  I used to joke that being fired was worse than being laid off because being fired was like being declared dead without a jury. At least in a lay-off you had other laid-off buddies with whom to grouse and complain. HA!

But I don’t remember taking the downsizing or being firing laying down! I took the firing as a kick in the butt! As a message to take charge of my own destiny and future!

While still rubbing my behind, I was able to stand on my own two feet and start my own professional development/training company, Wealth & Wisdom Seminars, with the wonderful help and support of my mentor and my coaches.

Two weeks after my firing/lay-off, I was doing my first public seminar, “Money-Wealth & Wisdom.”   Exciting!  My business ownership adventure and journey to being a life-long learner and change facilitator began with that corporate lay-off.

This was a good many years ago now.  Today, the world of work has changed.  Companies have learned to do more with less. They expect more of their employees with no guarantee of a job for life, unlike in the old days.

Have you been fired or laid-off?  This may be the time for you to consider that “the only real job security is having your own business.” If you are over 40 or have been out of work for 6 months or more, it’s time to get outside of the job box.  You have a wealth of expertise; let’s figure out how to capitalize on that and begin again!

Could this be your divine kick in the butt?