The Money Sales Paradox
A paradox is defined as an inconsistency or a contradiction in terms. The money sales paradox is defined as a money objection that is about money and at the same time, not about money.
The most common reaction to a money objection is to assume the deal would close except for the price. The paradox is that the issue might just be something else and money is just a convenient mask. Your job as a professional sales person or business owner (if you are in business for yourself, you are in sales) is to Be Like a Sales Columbo, acting like that famous detective to find out if money is a smoke screen for the real truth.
Behind the money objection smoke screen is the FEAR Monster masquerading as a Money Obections. It may be:
- Fear of making a mistake
- Fear of disapproval
- Fear of the unknown
- Fear of making a wrong decision
- Fear of ____________ (there are literally thousands of unspoken fears.)
Joyous Prosperity,
Marilyn August,
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