Marilyn August

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Avoid the biggest mistakes 72% of sales and service professionals make when closing the money deal!

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"Marilyn, I just wanted to thank you for your extraordinary presentation. The quiet in the room was utter resonation and absolute rapt attention."
Tom Tassinari, Program Chairman
California Staffing Association
Wallet Wisdom Newsletter
October 2009

The Money Sales Paradox

A paradox is defined as an inconsistency or a contradiction in terms. The money sales paradox is defined as a money objection that is about money and at the same time, not about money.

The most common reaction to a money objection is to assume the deal would close except for the price. The paradox is that the issue might just be something else and money is just a convenient mask. Your job as a professional sales person or business owner (if you are in business for yourself, you are in sales) is to Be Like a Sales Columbo, acting like that famous detective to find out if money is a smoke screen for the real truth.

Behind the money objection smoke screen is the FEAR Monster masquerading as a Money Obections. It may be:

  • Fear of making a mistake
  • Fear of disapproval
  • Fear of the unknown
  • Fear of making a wrong decision
  • Fear of ____________ (there are literally thousands of unspoken fears.)
Priority spending is always given to solving painful problems. If productivity is the issue, then money will be spent to bring it up to speed. If no problem is perceived by decision makers, then funds will be limited no matter the price.

Joyous Prosperity,
Marilyn August,
Wealth and Wisdom Seminars
America's Leading Mind Over Money Experts


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